The default_title
filter runs in wp-admin when adding a new post, page, or custom post type. This filter allows you to change the default title that is displayed in the title field.
function my_default_title_filter() { global $post_type; if ('my_custom_post_type' == $post_type) { return 'My Filtered Title'; } } add_filter('default_title', 'my_default_title_filter');